The Merchant Prince is a US-based retailer of consumer electronics. We source our products directly from manufacturers and suppliers in China and elsewhere on the Asian mainland, and provide them to customers at low prices, along with fabulous customer service! Our goal is to provide you with the latest, most in-demand consumer products to make your life better. 

Back in the 18th and 19th centuries, gutsy merchants from New England would sail the high seas, to far-off Asian ports. There, they would search high and low for the most exotic, valuable products they could find. Customers back home in America soon came to love these products and couldn't get enough. Thus began the age of the "Merchant Princes," as these traders became known. 

Today, technology has made it so that we don't have to risk life and limb on the open seas in order to access the riches of Asia. However, we operate in the same spirit as those heroic merchants of old, by cultivating relationships with our valued Asian partners, seeking out the most advanced and in-demand products for local markets, and offering unparalleled service and satisfaction to our customers. It is, indeed, a new age of The Merchant Prince!

The Merchant Prince is operated by Good Steward, LLC, and Indiana limited liability company. Our headquarters are located at 8888 Keystone Crossing, Suite 1300, Indianapolis, IN 46240 (U.S.A.). We can be reached by phone at (317) 345-8099, or by e-mail at